Located in the heart of the Blue Ridge Mountains, Downtown West Jefferson, NC
, combines a rich history with a vibrant arts scene and small-town hospitality. Often referred to as “The Sweetest Town,” this charming community offers visitors a pedestrian-friendly experience filled with unique shops, local art, and a famous cheese factory.
The “Sweetest Town” Vibe
While the nickname’s exact origin is an unofficial term of endearment from visitors and locals alike, it likely stems from the friendly atmosphere, the charming downtown environment, and perhaps even the local Dr Pepper bottling, known for using pure cane sugar. The town’s commitment to community and aesthetics has earned it an NC Small Town Award of Merit for its streetscape design, which features attractive landscaping and decorative streetlamps.
Key Attractions
Ashe County Cheese Factory: A must-visit, this is the oldest cheese factory in the Carolinas. Visitors can watch cheese being made and sample the famous “squeaky cheese”. You can find more information about the factory at the Ashe County Cheese website.
The Arts District & Murals: West Jefferson is a haven for artists. The downtown area features an array of public art, including more than a dozen murals that depict the area’s heritage and mountain beauty. Art galleries, like those showcased through the Ashe County Arts Council, are plentiful and offer works from over 100 local artists.
St. Mary’s Church of the Frescoes: This historic Episcopal church houses three of the four frescoes painted by the internationally acclaimed artist Benjamin Long in Ashe County.
Local Eateries & Breweries: The downtown district offers an eclectic selection of dining options, from cozy coffee shops and elegant tea rooms to exceptional eateries and craft beer breweries, such as Boondocks Brewery & Tap Room.
Shopping and Events
Downtown West Jefferson boasts a variety of boutiques, antique shops, and specialty stores. The town is also a bustling center for events year-round, including:
A weekly farmers market during summer months.
Monthly gallery crawls from June through October.
Seasonal festivals, such as the Christmas in July Festival.
A Christmas wonderland of lights throughout the holiday season, complemented by numerous choose-and-cut Christmas tree farms in the area.
Plan Your Visit
Whether you’re looking to explore the natural beauty of the nearby Blue Ridge Parkway and New River State Park, or immerse yourself in a charming and active small town, West Jefferson has something for everyone. For help planning your visit, check out the official Visit West Jefferson tourism website.
In addition to its famous murals, West Jefferson features a variety of other public art examples, including sculptures, frescoes, and the widespread barn quilts found throughout the county.
Sculptures
“Heiros Gamos”: A large stone sculpture by artist Be Gardiner, this piece serves as a watchful sentinel at the entrance to the Ashe Arts Center.
“Brush Up”: Another sculpture located within the landscaping of the Ashe Arts Center.
“Pocahontas” Statue: A local icon in the town’s Back Street Park, this statue has been a staple piece of art in the community for decades.
Metal Sculptures: Works by artists like Bob Schindler, which are displayed in local galleries and sometimes in public event spaces.
Frescoes
Internationally acclaimed artist Benjamin Long created enduring works in two historic local churches